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Module 1: Foundations of the 9×12 Postcard Business

Lesson 1: Introduction to the 9×12 Postcard Business Model

• What is a 9×12 shared postcard mailer?
• How the cooperative advertising model works
• The economics of shared direct mail
• Why this business opportunity works so well

Lesson 2: Understanding the Value Proposition

• Breaking down the costs: solo vs. shared mailers
• What a space is actually worth ($400-$900 range)
• The benefits to local businesses
• Why businesses with limited marketing budgets benefit most

Lesson 3: Business Setup Essentials

• Legal structure considerations (LLC, DBA, etc.)
• Getting your EIN and business bank account
• Setting up payment processing
• Understanding sales tax implications for advertising
• Business insurance considerations

Lesson 4: Setting Up Your NineByTwelve Software Account

• Creating your account and choosing a plan
• Dashboard overview and navigation
• Configuring your basic settings
• Setting up your Stripe integration for payments
• Default pricing configuration
  
  

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Module 2: Planning Your Postcard Campaign

Lesson 1: Choosing the Right Mailing Quantity

• Pros and cons of 5,000 vs. 10,000 piece mailings
• The split 10K strategy: running two 5,000 piece mailings
• How to price different quantities for maximum profit
• Using the NineByTwelve calculator to determine profitability

Lesson 2: Selecting Perfect Routes with EDDM

• How to use the USPS EDDM tool effectively
• Targeting homeowner-heavy neighborhoods
• Selecting routes based on demographics
• Avoiding apartment-heavy routes for better exposure
• Documenting routes with Google Earth for marketing materials

Lesson 3: Creating a Winning Card Layout

• Standard layouts vs. custom designs
• Determining the optimal number of ad spaces (14-16)
• Special positions: anchor ads, double-size spots, columns
• Setting up mailer layouts in NineByTwelve software
• Previewing your card design

Lesson 4: Setting Deadlines and Timeline Planning

• Creating a six-week timeline from sales to delivery
• Setting realistic deadlines that reduce stress
• Using the NineByTwelve calendar for project management
• Setting up automatic reminders for key milestones
  
  

Module 3: Finding and Targeting the Right Advertisers

Lesson 1: Identifying Ideal Business Categories

• Heavy spenders: financial, real estate, legal services
• Home services and contractors
• Health and wellness businesses
• Retail and restaurants with coupon potential
• Seasonal businesses for themed cards

Lesson 2: Building Your Prospect Database

• Creating an organized spreadsheet of contacts
• Using NineByTwelve’s CRM features for prospect management
• Techniques for gathering business information efficiently
• Importing contacts into the NineByTwelve platform

Lesson 3: Researching Your Market

• Identifying businesses that already advertise locally
• Finding businesses with complementary offerings
• Using Google My Business for prospect research
• Analyzing competition and market saturation

Lesson 4: Pre-selecting Perfect Advertisers

• Creating your target list in NineByTwelve
• Prioritizing prospects based on potential
• Adding detailed notes for each prospect
• Setting follow-up reminders in the system
  
  

Module 4: Multi-Channel Prospecting Strategies

Lesson 1: Email Prospecting Mastery

• Creating compelling email templates in NineByTwelve
• Subject lines that get opened
• Crafting messages that elicit responses
• Follow-up sequences that convert
• Avoiding spam filters and maintaining deliverability

Lesson 2: Social Media Prospecting

• Messaging business owners effectively
• Leveraging Facebook and Instagram business pages
• Using LinkedIn for B2B connections
• Creating social media campaigns to attract advertisers

Lesson 3: Cold Calling Techniques

• Scripts that work for contractors and small businesses
• How to get past gatekeepers
• Handling common objections
• Tracking calls and outcomes in NineByTwelve

Lesson 4: In-Person Prospecting

• Door-to-door strategies for local businesses
• Preparation and materials to bring
• Quick pitching techniques
• The 5-per-day rule for consistent results
• Logging in-person visits in the NineByTwelve CRM

Lesson 5: Advanced Prospecting Methods

• Targeted direct mail method with sample postcards
• Hosting networking events for business owners
• Leveraging local business directories and groups
• Contest and giveaway strategies for lead generation
• Setting up referral programs for existing clients
  
  

Module 5: Selling and Closing Techniques

Lesson 1: The Mental Game of Selling

• Building confidence in your offering
• Overcoming your own mental barriers
• Positioning yourself as a marketing partner, not a salesperson
• Using the “5 per day” rule to stay consistent

Lesson 2: Effective Pitching Strategies

• The simplified pitch that gets results
• Using visual aids effectively
• Demonstrating value through examples
• Using impact points in your presentations

Lesson 3: Handling Objections Like a Pro

• Overcoming the “junk mail” objection
• Addressing response rate concerns
• Dealing with budget constraints
• Turning “I need to think about it” into action

Lesson 4: Advanced Closing Techniques

• The split strike method for higher-value sales
• Simplified split strike for beginners
• Pre-closing techniques that prevent objections
• The “great equalizer” for tough prospects
• Using urgency effectively

Lesson 5: Managing the Sales Process in NineByTwelve

• Creating and sending professional quotes
• Generating invoices directly from the platform
• Processing payments and tracking status
• Using the CRM to track your sales pipeline
  
  

Module 6: Ad Design and Production

Lesson 1: Templated Ad Design Approach

• Benefits of templated designs vs. custom designs
• Creating cohesive, professional-looking cards
• Using Canva for one-click professional designs
• Maintaining brand consistency while accommodating client needs

Lesson 2: Creating Beautiful Ads in Minutes

• Setting up your Canva account and templates
• Using the “styles” feature for instant professional designs
• Adding logos, images, and text effectively
• Creating ads that stand out without design experience

Lesson 3: Managing Ad Content and Client Approvals

• Collecting ad content from clients efficiently
• Using NineByTwelve’s ad information request system
• Uploading designs and sending approval requests
• Handling revision requests professionally

Lesson 4: Finalizing Your Card Layout

• Combining individual ads into the final layout
• Important layout considerations and spacing
• Ensuring print-ready files with proper bleed
• Preview and proofing within NineByTwelve
  
  

Module 7: Fulfillment and Client Management

Lesson 1: Print and Mail Fulfillment

• Working with print vendors effectively
• Quality control and proofing
• EDDM paperwork and delivery
• Using NineByTwelve to track fulfillment status

Lesson 2: Client Communication Best Practices

• Setting proper expectations from the start
• Creating a communication schedule
• Using NineByTwelve for client updates
• Showing professionalism in every interaction

Lesson 3: Building Long-Term Client Relationships

• Maximizing renewals and recurring revenue
• Gathering testimonials and success stories
• Asking for referrals at the right time
• Using NineByTwelve’s notes feature for relationship building

Lesson 4: Handling Special Situations

• What to do with unsold spaces before deadline
• Column ads for quick, low-cost sales
• Offering last-minute discounts strategically
• Emergency solutions when you’re down to the wire
  
  

Module 8: Scaling and Growing Your Business

Lesson 1: From One Card to Multiple Campaigns

• Managing multiple concurrent campaigns
• Using NineByTwelve for multi-card management
• Resource allocation across campaigns
• Time management for sustainable growth

Lesson 2: Advanced Campaign Variations

• Themed cards for seasonal opportunities
• Going bigger with 11×14 postcards
• Split extensions for recurring revenue
• Flyer distribution to complement your postcards

Lesson 3: Additional Revenue Streams

• Offering printing services to clients
• Implementing deal sharing and daily deals
• Bridging clients to M3 (3-business) mailers
• Creating contract pricing for steady income

Lesson 4: Business Analytics and Optimization

• Using NineByTwelve reports for performance analysis
• Tracking profitability across campaigns
• Identifying your most profitable business categories
• Making data-driven decisions for growth
  
  

Module 9: Automating Your Business with NineByTwelve

Lesson 1: Advanced Software Features

• Setting up team members and permissions
• Customizing your workflow
• Using templates for repetitive tasks
• Integrating with your other business tools

Lesson 2: Streamlining Client Acquisition

• Automating prospect follow-ups
• Creating reusable email sequences
• Tracking conversion rates by channel
• Optimizing your sales funnel

Lesson 3: Maximizing Efficiency in Design and Production

• Creating reusable design templates
• Streamlining the approval process
• Batch processing for multiple campaigns
• Quality control automation

Lesson 4: Financial Management and Reporting

• Invoice and payment tracking
• Revenue forecasting
• Expense management
• Profit analysis by campaign
  
  

Module 10: Case Studies and Advanced Strategies

Lesson 1: Success Stories and Real-World Examples

• How successful operators fill cards in under two weeks
• Examples of themed cards that generated exceptional results
• Case study: Building a six-figure 9×12 business

Lesson 2: Advanced Prospecting Matrix

• Combining multiple prospecting channels for maximum impact
• Creating an ideal weekly schedule
• Analyzing and optimizing your prospecting efforts
• Automating your prospecting with NineByTwelve

Lesson 3: Pricing Strategies for Maximum Profit

• When and how to raise your prices
• Building value to justify premium pricing
• Industry-specific pricing strategies
• Using discounts strategically without devaluing your offer

Lesson 4: Future-Proofing Your Business

• Staying ahead of direct mail trends
• Complementary digital strategies
• Building a sustainable recurring client base
• Long-term business growth planning